A website audit checklist for established businesses

Short answer: a website audit checks whether people can find your site, understand it quickly and take the next step. Review five areas: navigation, content, accessibility, technical health and conversion. Fix whatever stops people from contacting you first, then work on the rest.

1. Navigation

• Can a first-time visitor find your services in one click?

• Are menu labels plain words, like Services and Contact?

• Does the menu show which page you are on?

• Is your phone number or main button visible on every page?

2. Content and clarity

• Does the top of the homepage say what you do, who it is for and where you work?

• Are paragraphs short and easy to scan?

• Does every page have one clear heading and one main action?

• Is there proof, such as client logos, reviews or real projects?

3. Accessibility

• Is the text large enough, with strong contrast against the background?

• Do images have alt text that describes them?

• Are buttons and links easy to tap on a phone?

• Can the site be used with a keyboard alone?

4. Technical health

• Does every page have a unique title and meta description?

• Are there broken links or pages that lead nowhere?

• Do pages load quickly on a phone?

• Is the site secure with HTTPS and connected to Google Search Console?

5. Conversion

• Is the main call to action clear and repeated down the page?

• Is the contact form short, with clear labels?

• Does the form confirm that a message was sent?

• Do you know how many inquiries the site brings in each month?

What should you fix first?

Start with anything that stops a ready customer from reaching you: broken forms, hidden phone numbers, slow pages on mobile and unclear service pages. Then work on content, search and design. Want a second pair of eyes? Our brand audits review your website, brand and social presence together.