A small studio with a high standard.
A boutique brand and web studio for companies that have earned their reputation and want their presence to match it. We work in a focused team, so you get senior attention on every detail, not a layer of account managers between you and the work.
Sero started in 2022 with one observation. Companies with decades of trust behind them, some of them family businesses, were losing work online to competitors half their age and a fraction of their experience. The work was excellent. The presence was invisible.
We built Sero to close that gap and to make sure the better company is also the one that looks the part.
0+
0+
Brands transformed
0+
0+
Since 2022 Building presence that compounds
0
0
Continents, Palo Alto and Madrid
0%
0%
Happy clients
The people behind the work.
Janae Salinas
(Founder & Creative Director)
Carlos Pastor
(Chief Marketing Officer)
Elliot Monroe
(Lead Designer)
Fundamentals first. Every time.
Why clients choose a studio over an agency.
Senior
Every project is run by the people who built the studio.
In-house
Strategy, identity, web, and creative under a single roof.
Fixed
One agreed number, no hourly meters, no surprises.
Bilingual
Full capability in English and Spanish.
Boutique
We take few clients so each one gets our best.
Strategy
Positioning is solved before the design begins.
Inside the studio.
What is Sero?
A boutique brand and web studio in Palo Alto and Madrid. We build identity, websites, and creative direction for established companies that are ready to look the part.
Who do you work with?
Companies that have earned a real reputation and want their brand to match it. We work across trades, professional services, healthcare, real estate, and beyond.
What does an engagement cost?
Where you land depends on scope. We will give you a clear, fixed number before any work begins. No surprises, no hourly meters.
How long does it take?
Most projects launch in weeks, not months. We move fast because we work in a focused team, not a layered agency.
Why boutique instead of an agency?
You work directly with the people doing the work. No account managers, no markup for overhead you never see. Senior attention on every project, by design.
Do you offer ongoing support?
Yes. We stay on after launch and offer retainers for brands that want us in their corner long term.
Can I see your work first?
Always. Visit the Work page to see real projects built to perform, not just impress.
What if I’m not satisfied?
We build in collaborative review at every stage, so you are never surprised at the end. We do not consider a project done until you would put your name on it.
