Case study · No. 02

VillaMariposasoldonemonthafterthefilmwentlive.

At this level, presentation is the sale.
Client
Christie's International Real Estate Costa Rica
Sector
Luxury real estate
Location
Costa Rica
Package
Content & Capture
Scope
Aerial film, photography, edit
Timeline
2 Weeks
0 monthFrom the film going live to a sale
0 weeksProject timeline
Aerial view of Villa Mariposa above the bay, Costa Rica
01 / Context

One of the most trusted names in luxury, and a home that deserved more than a listing reel.

Villa Mariposa is a modernist home set into the jungle above the bay. At this level, presentation is the sale.

02 / Constraint

The media had to match the architecture.

A standard listing reel would have undersold a home that buyers needed to feel, not just see.

03 / Decision

Three moves that sold the house.

The few calls that mattered, each shown next to the result.

Decision 01

Start in the canopy

Aerial cinematography traces the villa through the jungle before the home appears.

Start in the canopy
Decision 02

Pool meets ocean

The infinity pool framed against the ocean line, the shot buyers remember.

Pool meets ocean
Decision 03

Film it the way it feels

Space, light and setting, captured the way a buyer feels them in person.

Film it the way it feels
04 / Transformation

The film.

Media worthy of both the Christie's name and the property's price.

05 / Result

Sold in one month.

Presented with film calibrated to a luxury audience, the home found its buyer fast.

0 monthFrom the film going live to a sale
0 weeksProject timeline
What we learned

At this price, presentation is the sale.

Considered media turned a listing into a closed sale.

Content and video
sero social
Studio
sero social
Aerial film
Carlos Pastor and Geco Studio
Want this for your business?

This was Content & Capture.

Photography and film that make your work look as good as it is.

Content & Capture
From $800
Get your fixed price →
Next step

Let's make the better company look like it.

Get your fixed price →Book a free callFree · about 3 minutes · a founder replies personally
© sero social, est. 2022 · Privacy · Terms

SERO