Scrappers Racing
Service
Full Suite & Flagship Build
Timeline
4 Years
Scrappers Racing is a multi-generational NHRA drag racing team led by the Salinas family, built on passion, precision, and a record of pushing limits. They needed a complete brand and digital home that could move at the pace of the sport and carry the story of the people behind it.
This was a full-suite build, and then an ongoing engine. We shaped the strategy and identity, designed the site and the merch, and built a live racing hub where each driver carries a dedicated profile with bios, highlights, and media. From there we ran the brand in market: social channels established and managed, content and photo and video capture from the track, email, sponsorship decks, and distribution. High-contrast visuals and fast interaction set the tone across every touchpoint.
Merchandise sales grew 70 percent. Across the team's social channels, the audience expanded by 350,000 followers, and the work helped land several new sponsors. Fans, partners, and media described the platform and the content behind it as electric and true to the Scrappers spirit. The brand now runs as a living system, built to scale with the team, its sponsors, and its future.
