Case study · No. 01Visit the site ↗

A40-yearfamilyname,rebuiltforthenext40.

Forty years in, finally found.
Client
Valley Services
Sector
Site services
Location
San Jose, CA
Package
Flagship Build
Scope
Brand, web, social, campaign
Timeline
ONGOING
#0 of 72Brands named in AI search for their industry, ahead of several national companies
+0%AI-referred site sessions, year over year
+0%Direction requests, year over year
Year over year, Oct 2025 to Oct 2026.
Valley Services roll-off truck tipping a container at a Bay Area yard
01 / Context

Forty years of trust, and a brand that had not caught up.

A second-generation, family-owned San Jose company serving Bay Area job sites, homes and events since 1986. Loyal customers knew them. Many more never found them.

02 / Constraint

Built for the job site, not the desk.

Most visitors are on a phone, on site, in a hurry. They need to know what to rent, what it costs and who to call, in seconds.

03 / Decision

Three moves that changed everything.

Not a step-by-step process. The few calls that mattered, each shown next to the result.

Decision 01

One call, above the fold

“Your job site, set up in one call.” Free quote and phone number before any scrolling.

One call, above the fold
Decision 02

The quote is the bill

One price covers delivery, pickup and disposal. No surprises, so people call with confidence.

The quote is the bill
Decision 03

No middleman. Just us.

Their own trucks, yard and crew on the page, so visitors know who shows up.

No middleman. Just us.
04 / Transformation

Before and after.

One system across the site, the trucks, the icons and the 40th anniversary.

The system · 08 piecesClick any piece to view it
01View ↗
01 · Logo processForty, drawn to last.
02View ↗
02 · TypeSaira Extrabold, set for trucks and signs.
03View ↗
03 · Content creationReal trucks and real jobs, shot for social and the web.
Icon system. 21 icons, one for every service.
04View ↗
04 · Icon system21 icons, one for every service.
40th mark. Built to live on steel.
05View ↗
05 · 40th markBuilt to live on steel.
On the street. The same mark, at street level.
06View ↗
06 · On the streetThe same mark, at street level.
Website. One call, above the fold.
07View ↗
07 · WebsiteOne call, above the fold.
08View ↗
08 · MobileBuilt for a phone on a job site.
05 / Result

Forty years in, finally found.

From word of mouth to the top tier of its category in under a year.

#0 of 72Brands named in AI search for their industry, ahead of several national companies
+0%AI-referred site sessions, year over year
+0%Direction requests, year over year
0+Articles and print pieces that answer questions before the phone rings
0.0 ★Across 104 Google reviews
In-housePaid media brought in-house from an outside vendor
Year over year, Oct 2025 to Oct 2026.
What we learned

Answer the question before the phone rings.

Clear answers on the site mean dispatch spends its time on real jobs.

What happens next

Still building, together.

An ongoing retainer across brand, web, social and content.

Client
“They rebuilt our entire digital presence in weeks, and it immediately changed how clients perceived us.”
Valley Services · Co-founder & CEO
Strategy, creative direction, design
Janae Salinas, sero social
Web design and development
sero social
Photo and video
sero social and React104 (Corey Michalek)
Studio
sero social
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