Founder Story

Janae Salinas is a creative visionary who leads with precision and bold innovation. As Chief Brand Officer of Scrappers Racing, she seamlessly combines strategy with high-performance, crafting dynamic narratives that push boundaries and redefine the motorsports industry.

With a career spanning fashion, marketing, and motorsports, Janae’s expertise lies in blending artistry with strategy. Born in Silicon Valley, she embodies a forward-thinking ethos, helping brands stay ahead in a rapidly changing world. Her unique ability to integrate technology, creativity, and human connection ensures brands don’t just stand out—they lead with impact.

Outside of the race track, Janae explores storytelling as XO SUFREN, where her avant-garde creations inspire and challenge convention. This fearless creativity drives her branding work, balancing timeless sophistication with modern innovation.

Janae’s passion for transforming ideas into movements and building enduring brands forms the foundation of Sero Social. Under her leadership, brands don’t just exist—they thrive, inspire, and leave a legacy.