A family-led NHRA drag racing powerhouse, Scrappers Racing needed a digital overhaul to amplify their energy, connect with fans, and showcase their grit on and off the track.
We delivered a high-octane website that embodies the speed, thrill, and passion of their racing legacy.
Visual Identity
Turbocharged Fan Experience
Driver Profiles That Inspire
Meet the faces behind the wheel—Mike Salinas, Jasmine Salinas, and Jianna Evaristo—complete with bios, stats, and highlights that connect fans to the action.
Up-to-Date Race Schedules
Never miss a beat! Fans can track Scrappers Racing as they blaze through the NHRA circuit, one quarter-mile at a time.
Pulse-Raising News & Media
A rich hub of race-day updates, behind-the-scenes footage, and press coverage keeps fans immersed in the team’s journey.
We reimagined the online branding to exude the heart-pounding excitement of drag racing, reflecting Scrappers Racing’s bold spirit with sleek, adrenaline-fueled design.
Enhanced Service Accessibility
The redesigned website prominently features Scrappers’ core offerings
Streamlined Navigation,
Supercharged Engagement
We’ve built a user-friendly interface that makes finding info effortless—whether it’s checking the next race or grabbing team merch.
Seamless calls-to-action ensure fans stay connected through subscriptions, updates, and purchases.
Building Connections,
Fueled by Passion
From vivid imagery to interactive features, Scrappers Racing’s site celebrates its strong ties to the drag racing community, highlighting their dedication to both sport and fans.
Results That Make an Impact
Higher Engagement
Fans spend more time exploring driver stories and race updates, building a deeper connection with the team.
Boosted Conversions
Increased newsletter signups and a noticeable uptick in merchandise sales.
Rave Reviews
Fans and partners alike praise the site’s energy-packed look and ease of use, mirroring Scrappers Racing’s excellence on the track.
The collaboration with Scrappers Racing has forged a platform as bold and unstoppable as the team itself.
It’s more than a website—it’s the ultimate pit stop for fans to feel the roar of the engines and connect with their heroes.