Case study · No. 05
5,000+tourviewsinthreemonths.
A yacht guests can walk through before they book.
0+Tour views in three months
0 weekShot, built and delivered
01 / Context
A 105-foot yacht cannot be sold on a few photos.
The Azimut megayacht Camy ED charters Costa Rica's Pacific coast: sun decks, a jacuzzi and ocean on every side.
02 / Constraint
Guests need to feel it before they book.
Charter guests want the space, the flow and the views before they ever step aboard.
03 / Decision
Three moves that sell the charter.
The few calls that mattered, each shown next to the result.
Decision 01
A deck-to-deck 3D tour
Guests walk the yacht at their own pace, with photo and video built in.
Decision 02
A refreshed listing
New tags and main imagery, so the listing leads with its best.
Decision 03
Print, too
Print advertising that carries the campaign offline.
04 / Transformation
Walk the decks.
05 / Result
Selling around the clock.
The tour and refreshed assets reached more than 5,000 tour views in three months, from anywhere in the world.
0+Tour views in three months
0 weekShot, built and delivered
What we learned
Let the tour do the selling.
A walkthrough sells what photos alone cannot.
3D tour, photo, video and print
sero socialWant this for your business?
This was a Virtual Tour.
A tour that lets buyers walk through from anywhere, around the clock.
SERO